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"What is important is who you are BEING PDF Print E-mail
Written by Kevin@OutOfYourRut   
Tuesday, 31 August 2010 02:45
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"What is important is who you are BEING (or trying to BE) while you are DOING what you are doing." An advertising manager once told me that the secret to good advertising is to "sell the sizzle and let the sizzle sells the steak". So they work to create a desireable image--as a result of the product they're pitching--then the prospect actually wants/desires/"needs" what they're selling. Mission accomplished. That's why it's often so hard to sell people on advice even if it's useful. A vivid picture of the end result needs to be illustrated, otherwise the advice giver appears as little more than another authority figure. I agree though, that the listener/buyer of the advice has to be committed in his own mind to act on the advice, otherwise it's just another decoration to sit on a shelf and collect dust.
This is a comment on "Be-Have vs. Behave"

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